For Veterans United

During my time as a Marketing Insights Intern at Veterans United, I designed Sitespect A/B tests weekly resulting in live activation on veteransunited.com. I analyzed final testing data in Google Analytics, in which I am certified, resulting in quantitative insights such as impressions, conversions, scroll depth and more. Then, I presented data and insights of the best performing A/B tests to team of coworkers. I also have experience with long-form data collection through user experience interviews as well as tracking user sessions through the FullStory program.